Effortless Style. CHIC, at EASE and luxuriously RELAXED, Mela Purdie is an Australian Fashion label for women that embodies fashion’s current mood of EFFORTLESS STYLE. The refined styling and technical fabrications take the work out of dressing, where destination dressing has become a critical part of the way women live today.
Since its inception in 2001, the Mela Purdie label has been designed for the Global Traveller and Woman on the go.
2017 welcomes the introduction of Mela Select – a refined capsule of garments that deliver a solid foundation of wearable basics – the perfect combination of both form and function. Mela Select provides an on-going collection in a classic palate, the perfect wardrobe building blocks for modern women.
Mela Purdie has a strong commitment to manufacturing in Australia and supporting local producers. Between 90-95% of each collection is produced in Australia. Mela Purdie is based in Sydney and remains privately owned.